The Global Embassy of Activists for Peace (GEAP) in El Salvador, through the Integral Program “Life is in the Blood”, developed a campaign of voluntary blood donation in the central headquarters of the Instituto Salvadoreño para la Niñez y la Adolescencia (ISNA).
The marathon was developed with the purpose of promoting a voluntary donation, fomenting the principles of love and positive values of the human being, to reach the awareness, capturing and retention of donors.
The event was enlivened by the ONG Fabrica de Sonrisas, who, through laughter therapy, carried out actions with the voluntary donors before their extraction process.
At the end of 2016, the volunteers of the GEAP held campaigns of awareness with the staff of the ISNA, and in this first marathon the employees attended the calling and voluntarily donated blood.
Thanks to the good results obtained in this campaign, the activists for peace established a scheduled of marathons with this institution, to contribute towards the active and effective participation of the citizens in the formation of a voluntary, altruist and regular culture of safe blood donation.