José Ignacio Segares joined Unilever Costa Rica in 1997 as manager of Trade marketing and Sales. Position that carried out until the year 2000. Later it exerted functions in the Numar Group in the Direction of Marketing.
He re-joined Unilever in 2003 in Costa Rica as General Manager and National Sales Manager. In 2006 he moved to Unilever China as Director of Customer Marketing in charge of the strategy and execution of the brands of the company in different channels of the Asian country.
In 2009 he served as general manager of Unilever Venezuela and then assumed the post of vice president of Customer Development for the Middle Americas region in Colombia (2010).
In 2014 he is appointed VP to manage Central America.
He completed his post-graduate studies as a Business Administrator at Kansas State University (United States).
He holds a Master's Degree in Business Administration from the Central American Institute of Business Administration in the City of Alajuela, Costa Rica.